Pretty much every web development company out there offers search engine optimisation (SEO). But how many of them could get you to page one of Google for anything more competitive than 'organic plums farm in Chipping Sodbury'. The answer is not many. At Sar Consultancy, we have consistently gained page one rankings for competitive search terms and we don't ask for a penny until we have done so.

If an 'SEO consultant' is telling you search engine optimisation is all about META tags, you should quickly put your money away and run for the nearest exit. There was a time when you could stuff META tags full of spam and hey presto you were on page one. Thankfully those days are long gone. Search engines are constantly evolving with the aim of providing higher quality and more relevant search results. To put it simply, in the big picture, META tags are about as useful in a search engine optimisation campaign as a punnet of organic plumss.